There’s nothing quite like the feeling of wrapping up in a warm, luxuriously soft towel after a hot bath or shower, and a comfortable selection of towels in the bathroom is essential for any discerning home to delight both you and any guests. As any top interior designer will tell you, it’s all about the detail.  

There are many different toweling types available, but essentially, towels should be soft, durable, absorbent, and feel luxurious. The trick to finding a towel that meets all these important criteria is identifying what’s in it and how it’s made. 

While there are many other varieties and blends out there, cotton is still the best fibre for toweling as it is exceptional at absorbing water. In fact, it can hold up to 27 times its own weight in liquid and high quality raw materials are the key to luxury toweling. There are three different species of cotton used to make the products we know and love.